Bio
Binaurale was founded in 2022 by husband-and-wife duo Arielle Elfassy (ex-Givaudan, ex-Net-A-Porter) and Jack Roizental (ex-Pentagram).
Binaurale creates fine fragrances. Each one a new world that compounds with yours.
Inspired by Miami, global sub-cultures, fashion, and music, each scent reflects modern, cool sensibilities.
The brand believes that your ever evolving sensorial curation — what you listen to, what you read, where you go, what you wear — combined with your fragrance is what makes people say: that smells different on you.
Our fragrances are designed and developed in partnership with fragrance house Robertet and renowned perfumers Clément Marx and Jérôme Epinette (Byredo, Atelier Cologne, Frapin), using a palette of natural, isolated and synthetic molecules.